When it comes to mobility, battery life is a paramount concern and a key selling feature for mobile phone manufacturers. Tech giants such as Google and Apple spend a significant amount of time to fully optimize and improve battery life and performance characteristics of their mobile devices. Recent concerns about iOS11’s hunger for power consumption indicates a 60% higher battery decay rate causing many to hold off updating to the latest iOS version which could potentially cause significant business and brand damage to a Apple. While batteries are getting better, demand for power is also increasing with the proliferation and ubiquity of services available on smartphones.

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