Future Self-Driving Cars of the Past– Advertising Archive, via Everett Collection

This is part one of a multi-part series on the future of autonomous driving. Each one of these posts focuses on a different perspective on various challenges and opportunities in the design, development, engineering and legal aspects of building the cars of the future. Here is the first one, which takes a product design perspective. Hope you enjoy reading it.

In areas of science and technology where rapid disruption is prevalent, researchers and engineers are constantly surrounded by several challenges of varying degrees of urgency and complexity. In a continuous cycle, innovative solutions for solving these technological obstacles are found and significant progress is made, which gives birth to new challenges.

As one of the most active areas of research and development still in its infancy, autonomous driving is clearly not an exception. Such rapid pace of progress makes it more difficult to observe key challenges and opportunities in that market. Therefore, what looks like a big challenge in 2018 might be long resolved in the coming years thanks to rapid advances made in autonomous driving and other related fields.

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